When used correctly, vehicle wraps and related forms of vehicle graphics can be enormously beneficial to many businesses and even individuals who are looking to market themselves or their services. There are also some mistakes that can be made here, however, and one of the more common such areas is within the world of graphics and graphical design.
At Regional Supply, we're happy to offer numerous services within the realm of vehicle wraps, from vehicle wrap laminates to wrap media, wrap tools and more. What are some of the most common errors we've seen made by client when it comes to graphics and designs for a vehicle wrap, and how can you steer clear of them? Here's a basic primer.
Your vehicle can serve as a mobile form of advertising, but only if you're making full use of its surface area. That means incorporating the entire vehicle in your design, not just certain sections or paneling. Failing to do so can result in an unfinished look that will ultimately reflect poorly on your business.
For example, if you're only wrapping the doors of your vehicle, it's going to look like you couldn't afford to do the whole thing. And while that might not be the case, that's how it will appear to potential customers. Make use of the entire vehicle surface for a more polished, professional look.
While some copy is definitely ideal for many vehicle wraps, you don't want to go overboard. The whole point of a vehicle wrap is that it's eye-catching and attention-grabbing, so potential customers can see it and be intrigued enough to want to learn more about your business. If you're cramming too much text onto the wrap, it's going to be difficult for people to read and they're likely to just tune it out entirely.
Keep your text short, sweet and to the point. You want people to be able to read it quickly and easily, so they can grasp the message you're trying to convey without being overwhelmed.
Your vehicle wrap should be visually interesting, so potential customers will actually want to look at it. That means avoiding bland, uninspired graphics that don't really capture the eye. If your wrap is just a bunch of text with no visual interest, people are going to keep right on walking or driving past it without giving it a second glance.
Instead, use bright colors, interesting patterns or creative graphics to really make your vehicle wrap pop. You want people to notice it, so put some thought into the design and make sure it's something that will actually grab their attention.
If you're going to invest in a vehicle wrap, you want it to look professional and polished. That means working with a reputable company that uses high-quality printing methods and materials. If you cut corners on the quality of your vehicle wrap, it's going to show.
Investing in a high-quality vehicle wrap from a reputable company is worth the cost, as it will ultimately pay off in terms of how your business is perceived by potential customers.
Visibility is vital for any vehicle wrap, so you want to make sure it's placed in a spot that's highly visible and won't be obstructed by things like doors, windows or other paneling. If potential customers can't actually see your vehicle wrap, it's not going to do you much good.
Be strategic about the placement of your vehicle wrap, and make sure it's in a spot that will actually be seen by the people you're trying to reach.
For the copy you do include in your vehicle wrap design, you want to use fonts that are easy to read and won't be obscured by the vehicle's curves or paneling. You also want to avoid using too many different fonts, as that can make your wrap look messy and unprofessional.
Stick to one or two fonts at most, and make sure they're easy to read for anyone driving on the road -- not just you. In fact, it's best to consider people who have limited eyesight first and foremost here; if those in this position can read your fonts and graphics well, then so can everyone else.
When we talk about a CTA, we're referring to a "call to action." In other words, what do you want people to do after they see your vehicle wrap? If you don't include a CTA, then people are likely to just see your wrap and move on without taking any action.
Make sure your vehicle wrap includes some sort of CTA, whether it's visiting your website, calling your business or stopping by your store. You want people to actually do something after they see your vehicle wrap, so give them a specific action to take.
These are just a few of the most common mistakes made when it comes to vehicle wraps and graphics. By avoiding these mistakes, you can ensure that your vehicle wrap is effective and helps to promote your business in the best possible way.
And by working with a quality provider like Regional Supply, you'll be well on your way to getting the perfect vehicle wrap for your needs. We offer a wide variety of custom options to choose from, so you can create a wrap that perfectly represents your brand. Give us a call today to learn more about what we can do for you!
4517 West 1730 South
Salt Lake City, Utah 84104
7820 King Street, Unit 4
Anchorage, AK 99518