Word of Mouth Marketing

Word of Mouth Marketing

It can make or break a business faster than anything. It can be hard to control, extremely powerful once built, and yet, done right, doesn’t cost you a dime. It’s word-of-mouth marketing. It’s more important than ever in our online-dominated society, and it might be wise for your small business to have a quick refresher on how you can use it to your advantage.

While anonymous reviews are one aspect of word of mouth, wise marketers can discern between fake and legitimate reviews about a company or product. Assuming you clear that hurdle and are dealing in real reviews, there is virtually nothing more powerful for your business. In fact, nearly 9 in 10 consumers read online reviews of small businesses, according to a survey by BrightLocal.

Person-to-person word of mouth is still the most powerful form, and the best way to assure that happens is by providing excellent customer service. Good customer service is one of the few ways small businesses can compete with larger businesses. It’s also important to remember what happens when you don’t provide it: More than 50 percent of people who have a poor experience tell someone about it, and 32 percent won’t come back, according to a study by BryterCX.

Other ways you can dominate with word-of-mouth marketing: make it easy for your customers to contact you, ask for testimonials and put them on display, and contribute to your community in a visible way.

That’s a good start. Do a quick Internet search for an infinite list of other ideas. Here’s one: 10 Ways to Get Word of Mouth for Your Business.

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