Give New Life to Old Data

Give New Life to Old Data

You don’t have to recreate the wheel to share fresh content. If you find yourself out of ideas for your customers and audience, try this: Breathe new life into an existing online study. With a few clicks you can find cool data from your industry with interesting findings applicable to your audience.

Lots of these studies can be found online and often get some initial attention but then go unnoticed. Find such a study and polish it up. Highlight the most relevant parts and give the study proper attribution (“In a research study conducted by … it was shown that 84 percent of small businesses …”).

Add your own graphic to it, and you’ve got yourself another relevant piece of content to share with your target audience.

Here are a few more ideas for how to give new life to old content.


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