Create An Infographic

Create An Infographic

In our earlier post about the importance of serving up a variety of content to your audience, we suggested the idea of creating infographics.

Infographics can be incredibly powerful marketing tools. They’re visual eye candy, easy to internalize quickly, and an ideal piece of content for people to share. As the world we live in becomes more and more visual, educating your audience and customers visually, through infographics, has never been more important, or easier.

And the best part for small business owners: You can create them for free. (Here’s one list of infographic services providers - showing which ones are free and which ones cost.)

One more tip for first-time infographic creators: Don’t think of your first cool creation so much as a sales tool. Think of it as an awareness tool. It’s part of your strategy to serve up valuable and useful content to your audience. And it shouldn’t be pushy.

Remember, be “information first, sales second,” especially in your marketing. Maintain your dignity, and the sales will take care of themselves.


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