Social media marketing can be an important part of building your brand. But for smaller companies, in particular, there are risks you should be aware of. Here are a few important ways you can protect your brand:
1. Develop a social media policyThink about your past successes and failures, and customize your social media policy to your company’s needs. Start with a simple policy, then add more detail later. Things you could cover in your policy include: legal risks, roles, brand vision, brand voice, and privacy. (Here’s one site with more detail on each of these.)
2. Keep control of your brand nameThere are easy search tools you can use to scan other names associated with your brand. This is important to prevent the risk of other companies using your brand and potentially harming your online reputation. One such site is KnowEm.com.
3. Keep passwords safeThey need to be rotated regularly, especially around when employees who access them leave the company. Here are 6 more tips for keeping your company’s social media accounts secure.
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