So how can a small business best spend on marketing during these coming months (years?), especially when 30-40 percent of marketing budgets are spent on event sponsorships?
Content marketing, especially when it’s delivered strategically and directly to prospective customers through the proper channels, could be just the answer for many small businesses hoping to keep the buzz going when other marketing methods are dried up.
Content marketing methods are always evolving so it’s important to stay on top of the latest best practices in your industry. The most popular channels for your best content tend to be through email, SEO, social media and paid media -- the best methods allowing you to engage with your customers. In future posts we’ll talk more about specific ideas for small businesses using content marketing in a COVID-19 word. In the meantime, here’s one primer.
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