originally published in Industry News • November 4, 2015
What a sign costs and what a sign is worth are two distinctly different categories. A sign’s cost is determined by the sign maker and factors in cost of materials, installation and creativity.
A sign’s worth encompasses a number of aspects, including how much business that sign delivers to the sign owner. While it can be challenging to arrive at a dollar figure, three resources can help:
The economic benefits of various types of signs offers a powerful message when communities create onerous regulations. ISA uses these resources, produced by the Signage Foundation Inc., to combat oppressive sign codes around the country. Sign and visual communication companies can share with customers and local leaders. All are free and available to download.
Join in sharing the message of the ways signs boost businesses.
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